![]() ![]() This ad could be improved simply by talking about what these features actually mean for potential buyers. Getting the copy right here will help strengthen your headline and give buyers further information to see if the listing is a good fit for them. This is your chance to share a bit more about the property and add any extra selling points. In fact, the headline is so important, we’ve written an entire section on it for this piece. If your headline doesn’t do its job, the rest of your listing will go unseen. ![]() It’s usually the determining factor between them choosing to click through on your ad or skipping past it completely. This is the first thing potential buyers will see when they come across your ad. There are two main elements that make up a real estate ad: 1. ![]() Ads are a great way to reach people who might otherwise miss your online listings or skip past them if they’re simply scrolling through aggregate sites. Real estate ads targets people who are actively searching for a new home and show up at the top of their feeds on social media or in search engines. How to write real estate ads that capture and convert Learning how to create compelling real estate copy-and how to use copywriting tools that can help flatten the learning curve-will increase the chances of your properties getting seen and getting viewings.
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